What are the types of PPC?


Types of PPC can be classified into two main frameworks:

  • Bid-based PPC– publisher hosts an auction for bidders to compete with each other after the advertisers have signed a contract.
  • Flat-rate PPC– publisher agrees to provide advertisement space for a fixed rate. The fixed-rate is paid only when the ad is clicked.
Rajat Saraswat 2 months 0 Answers 60 views 0

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